PA Wilds conference ... Communities can learn to cash in on geocaching

EMPORIUM - Lyn Pilch, a marketing professional whose Madison, Wis.-based public relations firm has worked with more than 100 tourism destinations around the country, will be the keynote speaker at the Pennsylvania Wilds Planning Team's annual trails conference this November.This year's conference, "Cashing-In on Geocaching," will focus on how trail groups, businesses and communities can use geocaching as an economic and community development tool to improve foot traffic to local businesses, raise awareness about trail group activities, express conservation and stewardship messages to visitors, and more."Geocaching is a growing trend in the Pennsylvania Wilds," said Matt Quesenberry, chairman of the PA Wilds Planning Team. ....READ MORE