Pennsylvania Wilds Tourism Appoints BCA Marketing Communications

BROOKVILLE, Pa., Dec. 10 /PRNewswire/ -- The PA Wilds Tourism Marketing Corp., a tourism coalition of twelve counties in North-Central Pennsylvania, has hired top tourism marketing agency BCA to create an innovative strategy for promoting the vast visitor experiences available in this sizable region of over two million acres.
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The scope of BCA's assignment, which is across creative and media, includes social media and the development of an online marketing strategy to build traffic to the tourism authority's website..
Dave Morris, PA Wilds president, said: "The appointment of BCA is the next stage in the young life of this growing tourism region. BCA's tourism experience will be a big asset in the selling of one of the country's finest outdoor adventure recreation areas."
Jim Cronin, agency president, said: "BCA is thrilled to land the opportunity to promote the PA Wilds. We look forward to launching a comprehensive plan that will introduce potential visitors to the destination's unknown wonders and countless retreats from the daily grind."
PENNSYLVANIA WILDS TOURISM MARKETING CORPORATIONThe Pennsylvania Wilds Tourism Marketing Corporation was created in 2003 to promote the growth of tourism and related-businesses in the 12-counties located in north central Pennsylvania. The corporation is comprised of eight Tourist Promotion Agencies (TPAs) responsible for marketing the Pennsylvania Wilds and their respective regions. The Pennsylvania Wilds Tourism Marketing Corporation was established through a regional marketing grant from the Pennsylvania Tourism Office. The primary goal of the Pennsylvania Wilds Tourism Marketing Corporation is to establish a strong coalition of public and private partners with the goal of branding the Pennsylvania Wilds as the premier destination for outdoor experiences in the eastern United States. http://www.pawilds.com
BCA MARKETING COMMUNICATIONS INC.BCA is a New York-based marketing communications firm established in 1984. The agency offers creative, media and interactive services to clients primarily in the tourism (including South African Airways, Half Moon resort, bmi, Fitzpatrick Hotel Group) and b-t-b (including IDA Ireland) marketplaces. http://www.bcany.com
Contact:
Erin Leitten
Graphic Designer
BCA Marketing Communications
50 East 42nd St., Suite 702
New York, NY 10017
P: 212.286.9300
F: 212.286.9736
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